There is absolutely no need for me to introduce this artist. Drake has some of the biggest modern party hits under his belt, you’ve undoubtedly heard them whether you like him or you don’t – but believe it or not, these are nowhere near the best of his work.
If you like gloomy and moody R’n’B then this one is for you.
‘If You’re Reading This It’s Too Late’ appeared completely out of nowhere in the middle of the night. Its marketing strategy was to not involve any marketing at all, to simply let the music promote itself which is a very clever concept for someone as prominent in the genre as Drake.
One of the most intriguing aspects of this mixtape is the allusion to the subject of suicide. The album art itself is scrawled out messily looking much like what you would expect a suicide note to look like.
As well as this, the entire tone throughout this mixtape seems to be the many troubled voices battling each other in the artists’ head. The lyrics are irrational but self certain, filled with an inflated ego but anxious, hopeful but hopeless. This clear conflict in the lyrics makes for an extremely interesting and relatable listen as Drake takes you on a journey through troubles which tick in almost everyone’s mind at some point or another.
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